SITUATION:The Image of Nigeria is Dented by the FBI Report Indicting 80 Nigerians of Fraud.
TASK: Create a digital campaign to launder the image of Nigeria.
ACTION:
We reacted to the wrong generalization of Nigerians as criminals, owing to the FBI report indicting #80Nigerians of fraud. We researched and gathered a list of 80 young Nigerians leading different career and social areas through their intelligence, passion, and resourcefulness that truly defines Nigeria & her people. In the #80NigeriansNotFraudsters campaign, we celebrate these role models for their societal impact and present them as ambassadors of Nigeria to the world. #80NigeriansNotFraudsters #NotAllOfUs
This campaign was deployed across digital channels to reach the TA.
Results (Earned media):
2276 Twitter impressions
139 Twitter engagements
We conclude that as much as 2276 people have improved impression of the Nigerian people. This group of people are now aware of the important qualities (intelligence, ambition, and resourcefulness) that define the people of Nigeria.
Tweet Analytics
