Brief (Dummy): Develop a digital awareness campaign for Qatar Airways aimed at the Nigerian airline travel market.
Objective: Create WOM and digital engagement for Qatar Airways among Nigerians.
Brand Proposition: Qatar Airways is a premium airline that offers travelers exquisite travel experience while accessing an extensive list of destinations around the world.
Target audience:
Gender: Male, female, non-binary
SEC: Middle and upper-middle section
Age: 25 - 50
Geographical location: Nigeria
Insight: Traveling is one of my favorites things to do. I look forward to a memorable experience each time I travel. If only I could find an airline that affords me access to an extensive list of travel destinations with safety and prime comfort guaranteed.
Big idea: More destinations
Rationale: Consumers are deliberate about their travel experience desires; access and comfort sit atop their consideration list. Qatar Airways understands this, so we broadened our access to travel destinations to consolidate our brand’s unique offering of stellar air travel services to give us an edge in the market. This campaign will communicate to our TA the exciting possibility of FLYING TO MORE DESTINATIONS using our premium airline service. #MOREDESTINATIONS #QATARAIRWAYS
Brand: Qatar Airways
Role: Strategist, Copywriter
Date: July 2019
Campaign Creative Poster